The Pretoria party scene was set ablaze on June 20th with the highly anticipated adidas Originals Straata Takeover. The event delivered a curated night of music, street culture, and the iconic three stripes, leaving attendees buzzing with excitement.
The event was headlined by the AmaPiano trailblazer Focalistic, who recently made waves with his exclusive track “Pressure” written and performed in collaboration with adidas. Focalistic’s performance was the highlight of the evening, bringing his signature style and electrifying presence to the stage.
The lineup was a powerhouse of talent featuring:
Each performer brought their unique flair, creating an unforgettable atmosphere with the crowd dancing and celebrating the spirit of the adidas Originals brand. The event was a celebration of culture, music and style while paying homage to style icons who have embraced classics like the Samba, Gazelle and Spezial. The Originals Straata Takeover showcased the synergy between adidas Originals and the vibrant local music scene, reinforcing adidas’ commitment to supporting and celebrating diverse artistic expressions.
According to Focalistic, the collaboration between adidas and himself has been nothing short of amazing and it is a true testimony of what is achievable when the three worlds of culture, music, and fashion are linked: “The song I released in collaboration with adidas called ‘Pressure’ is at 1 million streams on all platforms and the music video is sitting on 250 000 views on YouTube. This is a big cultural moment proving to the next generation, especially from Pretoria where I am from that it’s possible we can work with global brands and adapt to suit the South African audience.”
Talking about the success of the event Focalistic continued: “The Originals Straata Takeover party truly captured the essence of the brand collaboration, making it more tangible. It is a testament to the genuine nature of this partnership. The Originals Straata Takeover in Pretoria stands as another significant cultural moment, demonstrating the authenticity of this partnership. Attendees left with a lasting impression, and the song ‘Pressure’ became an iconic piece in the history of culture, music, sports and fashion.”
The adidas Originals Straata Takeover was more than just a night of music; it was a celebration of community, culture, and the unifying power of the three stripes brand. As the beats reverberated through the night, it was clear that this event would be remembered as a standout moment in Pretoria’s entertainment scene.
Check out event images here and watch film on the adidasZA Instagram page.
Follow the conversation on Instagram @focalistic for more content.
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