In a deliberate move to balance out the playing fields with their ongoing commitment to gender equality, Trace last month solidified its bold pledge to institute TRACE 50 50 video airplay for womxn artists and other womxn produced content.
Following the decision taken by the team during Womxn’s Month in August, Trace consequentially began slotting in more female produced content across their channels.
This new womxn balanced airplay includes programming across Trace Africa, Trace Urban and Trace Gospel on the following shows: TRACE URBAN SHOWS Femme Hour Trace Urban adds a more flavour to the musical treat with a brand new show – FEMME HOUR every Monday at 6 PM CAT. FEMME HOUR allows women in the music game to own their throne in a brand new way.
R&B VIBEZ Want to soak your heart in music that speaks to the soul, well stay glued to your screen for the new Trace Urban show – R&B Vibez every Monday at 9 PM & Sunday at 11 AM, right here on Trace Urban REWIND Press REWIND to your favorite jams and relive the musical experience of it all.
PRAISE VIBES 100% Praise 100% Vibes, tune in to TRACE GOSPEL for your favourite old and new Praise songs, every day at 8 AM and 7 PM CAT – ONLY ON CHANNEL 332 we are gospel music.
“Trace remains committed to celebrating and advancing Womxn in the music industry to ensure inclusion and equality for all. We are extremely excited about this movement, especially in light of Trace’s ongoing commitment to create gender equality, Trace 50 50 just made perfect sense in balancing out airplay for womxn in the industry” shared Trace’s Managing Director – Southern Africa & Regional Director Anglophone Africa Valentine Gaudin-Muteba,”, Yes it’s an audacious move as a music channel, but we are here for it.
” Tune into Trace Urban Trace Africa and Trace Gospel to hear more of your favourite womxn artists now.