Hot on the heels of the biggest set of nominations and solid wins at the Telkom Radio Awards, as well as a Silver Award in the 2024 Rapport Jou Keuse readers’ choice awards, 5FM is privileged to step things up a good couple of notches and welcome Busisiwe Phakathi as Marketing Manager.
Busisiwe officially joined the station on 1 January 2025.
She holds a BA degree in Corporate Marketing, a certificate in Brand Management and Events Management from IMM and a Marketing Analytics certificate from UCT and has, over the course of 15 years, built a career across the radio, TV, media, online, streaming and EdTech sectors.
She began her journey at the SABC, where she honed her skills in audience engagement working across radio brands such as 5FM, SAfm, Radio 2000 and as a Portfolio Brand manager for SABC radio.
She then transitioned to Viacom South Africa – now Paramount Africa, where she served as a Trade Marketing Manager 2019-2023. In this role, she successfully implemented trade strategies to drive sales, enhance brand positioning, and strengthen industry partnerships.
Her career later expanded into the EdTech sector in 2024, where she took on the role of Growth Marketing Manager, leading strategy and implementation initiatives. During this time, she revitalised approaches to understanding youth, youth culture and education, delivering innovative campaigns that resonated with younger audiences, while driving growth and engagement.
As she re-joins the SABC, she will bring her dynamic skill set, industry insights, and passion for youth-focused content to further strengthen 5FM’s connection with its audience and drive innovative marketing strategies.
5FM and Good Hope FM PCS Combo Business Manager, Masixole Mdingane, says, “5FM had a highly successful year of innovation and growth in 2024 – with anything from one-man bands, to SMEs, big corporates and multinationals riding the Ampli5ed wave and seeing massive returns – and our aim is to push 2025 off the charts.
Busisiwe’s track record and expertise, heart to change people’s lives for the better, sheer passion for radio with impact and masterful mind for campaigns that properly move SA’s youth, make her a perfect fit for the station’s continued evolution and success. We are privileged and massively excited to welcome her to the team.”
Stay tuned to 5FM, download the 5FM app for iOS and Android, visit www.5fm.co.za and follow the station across all social media channels for more.
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