Mzansi’s music and streetwear culture is one of the strongest to date, and has both the young and old united in all fronts.
We all know that when you go out to a party or music festival, looking good is top of mind while shoes are an even bigger fashion flex. Standing out and turning heads is the name of the game.
Now we have been awarded the opportunity to do both, in the comfort of our own homes. The revolutionary #LOCKDOWNHOUSEPARTY has made a return for another thrilling 3rdseason, and they have onboard DRIP Footwear.
The show has now secured one of the coolest and renowned sponsors, and pioneers in streetwear, DRIP FOOTWEAR. What better way to enjoy the country’s biggest virtual party, than through these stylish locally produced sneakers on your feet while you dance up a storm.
DRIP FOOTWEAR was founded by Lekau Sehoana whose disadvantaged back round became the foundation and driving force to him owning and creating his own sneaker brand. A reflection of humble beginnings. Talking about this exciting sponsorship, Lekau said:
“Shimza and I come from neighbouring kasis. He is from Tembisa and I am from Ivory Park. We have always spoken about inspiring and uplifting our communities. As soon as #LOCKDOWNHOUSEPARTY was confirmed and the opportunity for us to be sponsors presented itself, I agreed to it and we made it happen.”
With the outbreak of the global pandemic, COVID-19, and the restrictions and lockdowns implemented across the world, the effects of different industries and the economy have been brutal. It has forced businesses to create other avenues and ways of generating an income.
Lekau said that with the effect of the virus, one had to look at other avenues and ways to work and commends the innovation behind #LOCKDOWNHOUSEPARTY,
“The movement has managed to create a different but convenient way of entertaining South Africans and by so doing they have become the biggest virtual event in SA.
This speaks to us as a brand and how we were able to manoeuvre in the midst of the pandemic. We are always ready to support innovation and the Lockdown House Party has found an innovative way of entertaining the public in the comfort of their own home.”
Shimza and PH added:
”This partnership is one for the books and we are excited to have DRIP on board our ship. The fact that we are still going strong and helping South Africans party in the comfort of their own homes during these trying times is a blessing. We look forward to walking this path with DRIP and grow our culture one local brand at a time.”
The captains of the ship, DJs pH and Shimza who are the executive producers, will be ensuring that they keep the party going week in and week out with some of the hottest acts.
The famous stage will be adorned by the likes of DJs Sox, Mo Flava, Lulo Café, Eltonnick, Dino Bravo, Focalistic, Big Zulu, Audrey Ncwane and Daliwonga just to mention a few.
What most important is that the #LOCKDOWNHOUSEPARTY has been bringing families together in these difficult times.
Catch #LOCKDOWNHOUSEPARTY every Friday and Saturday night on Channel O (DStv Channel 322) from 6 pm to 12 am