• Sat. Aug 13th, 2022

Converse Reignites Focus on Comfort with Progressive Designs

ByLwazi Nongauza

Sep 15, 2021

As the world begins to open again, Converse is introducing new products to its CX series – best exemplified by next-level comfort benefits, ease of wear and a progressive design ethos to fuel movement

Brought back from the archive, its legacy is reimagined to deliver lightweight comfort and classic court style. The Weapon CX is a modern take on the ’86 on-court shoe, featuring the original Y-bar for foot stability, an inventive pairing of a CX foam midsole and sock liner and a newly engineered outsole designed to help support stride.

With a 360-degree approach, CX enables both new expression and experience when solving for comfort, engineering new benefits and inspiring bold new forms.

The toolkit is best defined by CX foam, which boosts impact absorption and maximizes long-lasting wear.

All of this results in a novel way in which Converse footwear is made, looks and feels. Advances are seen in:Fit – delivering overfoot comfort and ease of wear through foams and materials like the brand’s stretch canvas – which adapts to the foot and enables easy on-off
Ride – ensuring both underfoot comfort, new proportions and stance using CX foam and EVA foams  Stride – most new CX styles are supported by new rubber outsole designs for traction and durability

The Converse Create Next CX Weapon will launch exclusively online at www.converse.co.za ,Converse Sandton City, Superbalist, Sportscene and Shesha from Thursday, 2 September 2021.

Price Range: R2 199.95- R2 299.95

About Converse
Converse Inc., based in Boston, Massachusetts, is a wholly-owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”TM and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe.

Today, Converse offers a diverse portfolio including lifestyle men’s, women’s and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit media.converse.com and follow @converse.za

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