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Introducing Ya Rona House: A First-of-its-Kind Content Creator Hub in SA

South Africa’s first fully-fledged creator house, Ya Rona House, has been unveiled in Johannesburg. Positioned as the ultimate intersection between sports, entertainment and culture, Ya Rona House is attached to this year’s Nedbank Cup – South Africa’s biggest knockout football tournament.

While Ya Rona House was designed in the guise of the TikTok-style creator houses seen in America and Europe, it will feature some of South Africa’s top creator talent. True to its name, which translates to ‘our house’, the space will provide guests with some of the most innovative experiences seen in local football.

With an injection of gaming, fashion, food and music, fans will be able to experience football like never before. Whether it’s creating social media content alongside the likes of Primo and Nqobile Khwezi, cooking up a storm with Chef Benny, or challenging football legends like Siphiwe Tshabalala and Teko Modise in an accuracy challenge, fans will stand a chance to be part of the action and connect with their love for football in the most exciting way.

Khensani Nobanda, Nedbank’s Group Executive of Marketing and Corporate Affairs says, ‘This year, we’re elevating the excitement of the tournament and placing our fans at the centre. Ya Rona House takes the fan experience beyond the beautiful game and will encompass a myriad of engaging experiences, ensuring that every moment is a celebration of all South Africans. At Nedbank, our priority is to provide leading delightful experiences to clients, and Ya Rona House is a demonstration of this focus.”

Ya Rona House is a hotspot where football culture meets lifestyle vibes, creating an electrifying atmosphere that appeals to a diverse audience. From immersive content creation sessions to interactive fan experiences, Ya Rona House will showcase the best of South African football alongside a curated selection of lifestyle offerings, ensuring that there’s something for everyone to enjoy.

Join in the celebration of the spirit of Ke Yona, Ya Rona and embrace the magic that makes the Nedbank Cup truly unique. Participate in weekly Nedbank Cup activities using your Nedbank MiGoals Plus Account and Stokvel Account for your chance to access the ultimate fan experiences at Ya Rona House, starting from 16 March 2024 for the round-of-16 fixtures.

In addition to sharing in the Ya Rona House vibes, if your team wins the Nedbank Cup, so will you – because for the 1st time ever, fans will stand a chance to win their share of R5 million in cash and other weekly prizes. For more information, visit nedbankcup.co.za to embark on your path to glory.

The Nedbank Cup has become a hallmark event in South African football. The tournament’s enduring spirit of David-versus-Goliath encounters, combined with innovative fan integration mechanics, sets the stage for an unforgettable journey both on and off the field.

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