• Sat. Aug 20th, 2022

Levi’s® Introduces The Curvy Super Skinny

ByLwazi Nongauza

Sep 15, 2021

Levi’s® Curvy Jeans have been specially cut for curves and designed to prevent gaping at the waist. The Curvy Super Skinny is a Super Skinny fit, slim through the hip and thigh, tapering toward the ankle, and boasts a mid-rise waist with an improved waistband to compliment a small waist to hip ratio.

Levi’s® wants women to feel great in their jeans, no matter their shape or size.

This season we see the return of DJ, presenter and entrepreneur Lerato Kganyago as the Levi’s® Curvy ambassador, as well as the introduction of some new partners, namely interior designer Mpho Khati, boss-woman Quintessa Ali and fashion authority Oratile Moh.

Levi’s® Curvy jeans are available in Levi’s® sizes 24 – 38 (a normal size 28 – 42) and can be purchased at Levi’s® stores nationwide and other select retailers.

For more information about Levi’s® Curvy Jeans follow @levis_southafrica on Instagram and @Levi’s on Facebook.#liveinlevis

About the Levi’s® brand:

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations.

Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.

About Levi Strauss & Co.:

Levi Strauss & Co. (LS&Co.) is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.TM,  and Denizen® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,100 retail stores and shop-in-shops. Levi Strauss & Co.’s reported 2020 net revenues were $4.5 billion. For more information, go to http://levistrauss.com.

 

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