L’OR Espresso proudly introduces its new L’OR Passione Rossa coffee collection, now available in stores. This premium line of Italian-style roast coffee blends was born from the prestigious global partnership between L’OR Espresso and Ferrari Hypercar.
This bold collaboration between two iconic brands combines the passion for exquisite coffee with the revolutionary spirit of advanced Italian technology and craftsmanship, creating a sensory journey that resonates with fans of both coffee and motorsport.
Launching in 30 global markets, including South Africa, the L’OR Passione Rossa collection will be available in stores and online as of May, allowing consumers to experience the power and elegance of L’OR Espresso and Ferrari from the comfort of their homes.
Discover the world of L’OR x Ferrari with our exclusive capsule collection:
- Maranello Espresso – A smooth, refined blend with notes of red berries and dark chocolate, crafted for moments of pure elegance.
- Imola Ristretto – Bold and intense with a velvety texture and hints of dried summer fruit, made for those who savour depth and power in every sip.
- Maranello Lungo – A round and balanced lungo featuring roasted cocoa and red berry notes, perfect for longer, confident coffee moments.
- Maranello Decaffeinato – Full-bodied, with all the intensity of espresso in a decaffeinated blend.
Mbulelo Mashilo, Brand Manager at L’OR Espresso South Africa, commented, “We are excited to introduce our new L’OR Passione Rossa collection. This range is designed to awaken your senses and allow you to experience the power and intensity of L’OR X Ferrari. The connection between the two iconic brands is evident: a shared passion and commitment to pursuing excellence, uncompromising in the combination of advanced technology and human craftsmanship.”
Hayley van Niekerk. Marketing Lead for L’OR Espresso South Africa added, “This is a bold and exciting step for L’OR – a collection designed to be iconic. With its Italian-style roast, the range brings together beauty, performance, and a passion for quality. It’s a celebration of excellence and craft, and we’re incredibly proud that Ferrari Hypercar has chosen L’OR as its first FMCG partner to enter the grocery retail space. This partnership perfectly captures the essence of both brands, driven by innovation, elegance, and a relentless pursuit of perfection.”
L’OR and Ferrari are taking brand partnership to the next level, celebrating excellence and innovation. Just like the power and precision of Ferrari, every cup of L’OR coffee is expertly crafted to deliver an intense burst of aroma and flavour. Premium coffee beans are carefully selected and precisely roasted to create rich layers of taste that awaken the senses. Together, Ferrari and L’OR embody the perfect fusion of high performance, passion, and craftsmanship.
