The Dallmayr Mrs South Africa’s class of 2024 is finally here. Among its 2024 semi-finalists is Soweto’s very own Malebo Phasha, an intern in one of the biggest Logistics Company in South Africa with a passion for children and charities taking place in her community. Phasha worked with Atlegang Bana Foundation “Back to school” charity campaign. She has officially set off on her Mrs South Africa journey on Friday, 2 February 2024, during the pageant’s National Public Casting, held at the Clearwater Mall in Roodepoort, Gauteng.
“In that moment I realised that dreams do come true only if you chase them,” says Malebo Phasha.
Dallmayr Mrs South Africa is a pageant and female empowerment programme designed to unleash participants’ hidden potential by teaching them valuable skills, such as leadership, financial competence, sponsorship management, communication, personal branding, and media management.
“The goal is to take women out of their comfort zones and have them rethink who they are and what they want out of life. We help them face their fears, find their purpose, and discover the strength and abilities they held inside all along,” explains Joani Johnson, CEO of Mrs South Africa.
Driven by purpose, Phasha says that she first heard of Dallmayr Mrs South Africa when she saw Thenjiwe Mdluli being crowned 2022 and she was motivated to enter. Like those who came before, she believes she can make a substantial impact in people’s lives. She lives by the motto that says “Be who you are, where you are and with what you have.” This quote always reminds me that I can be what I set my mind to.” says Phasha. “What I want to achieve after the Mrs SA journey is to become a better version of myself, to know my values, give back to those in need, start my own business and always wear my invisible crown, because I believe a Queen is not made only by her crown but her doing.” she explains.Johnson notes that the class of 2024 is shaping up to be a formidable, influential group of women. “We received the most ever entries this year, beginning in November 2023 and persisting into the week leading up to the National Public Casting, which speaks to the incredible reputation that Mrs South Africa has as a result of the value we offer to all of our participants. This is truly a life transformation journey that seeks to give our contestants the tools, knowledge, and support they need to pursue their dreams, and guide them in realising their full potential as forces for good. We were very excited by the strength and diversity of this years’ applicants, and the judges certainly had their work cut out for them in selecting the 2024 semi-finalists from such a large and inspiring group.”
Phasha has already joined in on a jam-packed weekend of empowerment workshops and development events held during the first Dallmayr Mrs South Africa Semi-Finalist Conference of the year on 3 and 4 February 2024, at Emperors Palace. She will participate in many more workshops, photoshoots, media interviews, fitness challenges, sponsor events, and community projects in the days leading up to the Semi-Finals Judging Week and Showcase early in July, where the 2024 top 30 finalists will be announced.
