Martell Ushers In a New July Era with a Bold Cultural Celebration
With its bold debut at the 2025 Hollywoodbets Durban July just days away, Martell Cognac, in collaboration with Makubenjalo, is set to transform this iconic racing and fashion event with an unforgettable marquee experience that lives up to its campaign theme: Luxury meets Culture
The Martell x Makubenjalo marquee will be hosted by Lamiez Holworthy, a true embodiment of South African style and culture, with performances from a carefully curated lineup of the country’s most influential music talents. It’s not just a marquee—it’s a cultural movement where prestige meets local flair, and where bold authenticity is celebrated.
Confirmed Artist Line-Up Includes:
• KO (Live)
• Blxckie
• Kelvin Momo
• Scorpion Kings
• Thatohatsi & Tracy
• Junior De Rocka
• DJ Sox
• Stanky DJ
• Fake’Well
• Trizz King
• Shaun 101
“We’ve curated an experience that’s as audacious as it is refined,” says Katlego ‘KG’ Bogatsu, founder of Makubenjalo and Jams on Ice. “This is about more than just music and fashion—it’s a space where South African identity, elegance, and expression take centre stage. With Martell, we’re pushing the boundaries of what Durban July can be.”
The collaboration celebrates individuals who embody the spirit of showing up boldly and authentically, with #MartellNjalosJuly serving as the digital rallying cry for those who redefine luxury on their terms.
“Durban July has long been a showcase of style and presence. With our ‘Marvellous and Class’ campaign, Martell is showing up in a way that is distinctly South African and unmistakably Martell,” says Tintswalo Baloyi, Category Director: Prestige & High Energy at Pernod Ricard South Africa. “Together with Makubenjalo, we’re creating a space for cultural leaders, creatives, and tastemakers to connect, celebrate, and shine.”
From world-class performances to premium hospitality, the Martell x Makubenjalo marquee is set to be one of the most talked-about destinations at this year’s Durban July. Tickets are limited and access is exclusive—just the way Martell intends it.
