The 15th edition of the Feather Awards unfolded in a spectacular gala ceremony at the Market Theatre in
Johannesburg on November 9, 2023. The Feather Awards, an esteemed celebration and
acknowledgment of South African personalities, individuals, and icons by the LGBTQ+
community, once again brought together a dazzling array of changemakers and allies who have
left an indelible mark on the nation.
In congratulating the winners across various categories, Proudly SA extended their heartfelt
applause to those who continue to inspire and uplift our communities. The 15th edition of the
Feather Awards was a testament to the power of unity, diversity, and community, showcasing
exceptional local work in fashion, entertainment, and allyship.
Happy MaKhumalo Ngidi, Chief Marketing Officer of Proudly South African, expressed her
enthusiasm for the ongoing partnership: “Our collaboration with the Feather Awards is not just a corporate alliance; it’s a shared commitment to the cause of localisation in South Africa. Through this partnership, we amplify the voices of those who contribute significantly to our nation’s cultural and economic fabric.”
The LGBTQ+ community is known for being fashionable trendsetters, wielding significant buying
power and influencing the Clothing, Textile, Footwear, and Leather (CTFL) sector. This
partnership between Proudly South African and the Feather Awards signifies the importance of
supporting locally manufactured goods and services, recognising the immense potential for
economic growth and development within South Africa’s borders.
In the spirit of the Feather Awards, localisation takes centre stage. The partnership is a
celebration of unity, diversity, and community, much like the Feather Awards, which visibilises
the queer community through fashion, entertainment, and allyship, as well as recognising and
celebrating the exceptional local work of South African fashion designers, artists, musicians,
and entrepreneurs.
Proudly South African’s partnership with the Feather Awards sends a powerful message of
standing together in support of local talent and the power of unity in diversity. Together, they
aim to amplify the voices of those who continue to inspire and uplift communities and shine a
light on the exceptional work of local artists, activists, and innovators.
As Proudly South African, the organisation is committed to promoting South African goods and
services, job creation, and economic growth. Through this partnership, they aim to extend their support to those individuals and industries that have made significant contributions to the nation’s cultural and economic fabric. The organisation looks forward to continuing this impactful partnership, celebrating the excellence that resides within our borders.
