#R10RandGoesALongWay launches the one million challenge


The founders of the #R10GoesALongWay education funding initiative have come up with a new challenge for South Africa! With the student funding application window now extended, donors across the country are being asked to rally family, friends and communities to secure one million donations of R10 in the next seven days…


Matric results will be shared on 21 January – making this a last nail-biting week for the class of 2021. For those who pass, it will move many closer to the threshold of tertiary education and taking the next step to the future of their dreams. For some however, they will now face the first barrier of entry to these dreams: paying their registration fees for college or university. “Without these fees being settled upfront, they will not be able to proceed as hoped and planned, and will effectively lose their ‘place’ even if they’ve been accepted,” explains Mala Suriah, the Chief Marketing Officer of Fundi. “We want to ensure that doesn’t happen.”


Enter the #R10GoesALongWay one-million-challenge… Launched today, it’s a call to action to those who haven’t yet got involved and made a donation to do so within the next week – and encourage others to do the same. “Our collective action is critical for the growing ‘missing middle’: those students trapped in no-man’s land where they don’t qualify for NSFAS funding and whose parents are unable to pay their fees,” notes Suriah. “These students are effectively excluded from tertiary education unless they’re able to access a bursary or a family member is able to take out a loan on their behalf. Giving them a ‘hand-up’ with registration can move them closer to finding a solution – something the 106 beneficiaries from the 2021 campaign demonstrated.”


She adds that the number of applications already received from students requiring assistance speaks to the growing need Fundi anticipates this year. “In 2021 we received over 19 000 applications in response to the campaign. We’ve just extended the application window to accommodate students who are perhaps waiting for their matric results before getting in touch with us. We urge students who need assistance to not only apply – but also to encourage their families, friends and networks to donate R10 towards the cause. Their contribution could make all the difference.”


With campaign founders and social media celebrities Lasizwe Dambuza, Nkateko “Takkies” Maswanganye, Sibu Mabena and Ayanda Mhlongo throwing their full weight behind the “one million challenge”, you’re encouraged to do the same. “Let’s start January by stepping-up and playing our part. While there’s very little R10 on its own can buy anymore, when pooled with that of others, it has the power to change lives,” concludes Suriah.


Donations towards this campaign can be made directly at www.fundifoundation.org


About Fundi and the Fundi Foundation


Fundi is South Africa’s leading education finance and education fund management solution specialist. The company’s purpose is to help others realise their purpose. It is positioning its brand as Africa’s single source for all services that enable the education and learning journey.


Fundi’s innovative solutions span finance and education loans; end-to-end bursary administration; and cashless digital devices for students. Its “all things education” approach incorporates a full-suite offering including online student accommodation, as well as data and airtime purchases. Its full range of supportive educational services reduces administration and increases productivity for students, parents, bursars and institutions. A seamless customer experience is the company’s intended strategy.


Fundi is passionate about making a tangible difference in the life of every African through education. In 2019 it launched its own NGO – the Fundi Foundation (NPO number: IT001931/2019 PBO). Committed to partnering with public and private institutions to facilitate access to quality education for the “missing middle” in particular, the fund supports beneficiaries in both the secondary and tertiary education spaces.


The Foundation actively demonstrates Fundi’s long-term commitment to enabling education dreams and making an impactful difference in society. It is a universe of all things that enable education and learning for those who can’t help themselves.


Fundi Foundation is managed by a board of trustees made up of management at Fundi, with financials audited by PWC. The fundraising initiatives at FundiFoundation fall under five pillars, namely R10GoesALongWay, Leaders4learners, 12for12, RebuildSA, Fundi Bursaries and Fundi Capital.


For more information about Fundi, visit www.fundi.co.za.


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