Southern Oil (SOILL) is pleased to announce a strategic partnership with
That Food Guy Group® (TFGG) as its lead marketing agency. This collaboration marks a significant
milestone for SOILL, signalling a new era of innovation and expansion for its esteemed brands: B-Well,
African Gold, Nuts About Cooking, Canega and Alpha Sun.
TFGG, renowned for its market insights and innovative marketing strategies, will be instrumental in
enhancing SOILL’s brand presence and market penetration. The agency’s deep understanding of the
South African market and commitment to fostering local talent aligns with SOILL’s vision of supporting
the national economy and promoting local excellence.
“We are excited to partner with TFGG, an agency that shares our values and understands the potential
of our brands. Their expertise will be invaluable in helping us achieve our strategic growth objectives,”
said Stephen Geldenhys, Marketing Manager at SOILL.
TFGG’s appointment underscores SOILL’s dedication to nurturing local talent and driving innovation
within the South African food and beverage industry. The agency’s comprehensive suite of services,
including marketing, digital, publishing, innovation, studio, and events, positions it as an ideal partner for SOILL’s ambitious growth plans.
“We are honoured to be chosen as the marketing partner for SOILL’s impressive portfolio of brands. Our team is committed to delivering creative and strategic marketing solutions that will elevate these brands to new heights,”
said Dale Herbst, CEO of TFGG.
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