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The Perfume Co Africa Launches In SADC

The Perfume Co Africa ™ reinvents the fragrance industry to serve franchisees high-quality fragrance solutions and a seamless, end-to-end customer experience, from brief to creation and delivery.

The first fully integrated, AI-enabled fragrance franchise guides every customer and brand to co-create and select the best perfume for their needs, and conveniently delivers samples and orders to their doorsteps in record times.

The inclusive affordable retail and AI-enabled streamlines and simplifies co-creation to deliver winning fragrance solutions for franchisees and thereby dramatically increases market success and speed to market.

The Perfume Co Africa gives immediate access to exceptional scents, making dedicated perfumers and experts available throughout the entire journey.

The Perfume Co Africa managing director, Bathabile Moreki who is famously known for the trailblazing franchising industry in South Africa said the multimillion worth new perfume company mission is to bring high-quality fragrances to every consumer.

“Today, we are very excited to launch the first game-changing fragrance solution tailor-made for franchises and independent brands.

The Perfume Co Africa allows customers to match their creative ideas with the ideal, winning fragrance.

We offer an intelligent, user-friendly platform, bolstered by human creation, to easily co-create the perfect fragrance that will drive consumer preference, while dramatically increasing speed to the market.’’

The Perfume Co Africa reinvents the traditional way of creating fragrances to offer full access to creativity, expertise and resources. The simple, digital briefing process allows customers to define all relevant parameters.

The Perfume Co Africa then recommends the best perfumer-curated fragrance solutions, shortening into minutes a process that previously took weeks.

The Perfume Co Africa streamlines ordering and fulfilment to help customers simplify their supply chain: online sample requests, digital ordering, flexible quantities and online payment.

Samples arrive within a week, and orders are fulfilled in under five days.

Additional benefits for franchisees include guidance on safety and regulatory legislation, tailored to specific categories and geographic markets. The Perfume Co Africa is currently available in all South African countries.

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