• Fri. Aug 12th, 2022

Topo Chico™ Hard Seltzer Arrives In Mzansi

ByStaff Reporter

Oct 7, 2021

At a time when some brands have decided to go with the flow, Topo Chico™ globally has decided to make the journey less travelled and found the potential to create something perfect out of contradictions.

The exciting arrival of Topo Chico™ Hard Seltzer in the market has got the world buzzing and now it is ready to take South Africa by storm and shake up the alcohol category.

Topo Chico™ Hard Seltzer has launched in numerous markets around the globe namely the USA, Australia, Asia, and Europe and now it is Mzansi’s turn to taste the perfect contradiction.

“We are excited about the arrival of Topo Chico™ Hard Seltzer in South Africa and also have the pleasure of being one of the first markets to launch globally.

The launch of this product underscores The Coca-Cola Company’s commitment to developing a diverse portfolio of brands that respond to different consumer expectations,” said Phillipine Mtikitiki, Vice President of Coca-Cola’s South Africa Franchise.

“When you look at the ingredients of Topo Chico™ Hard Seltzer, the key ingredients are alcohol, water and flavour, we know water, we know flavour,” said Mtikitiki.

 

“The introduction of this portfolio into the category will uphold The Coca-Cola Company’s Global Responsible Alcohol Marketing Policy that will guide us in terms of our marketing approach and ensuring that we enter the category responsibly and sustainably. Responsible marketing will be a cornerstone of all activities,” she concludes.

Topo Chico™ Hard Seltzer contains 4.7% alcohol by volume, uses neutral spirits as its base, has no added preservatives and comes in natural tropical fruit flavours: Tangy Lemon Lime, Tropical Mango and Pineapple.

It combines light taste notes with subtle aromatic twists which not only tease taste buds but provide an overall invigorating experience.

“Topo Chico™ Hard Seltzer is a fantastic addition to our growing portfolio. It builds on our strategy to diversify our range as part of our aspiration to become a Total Beverage Company; providing the drinks that our customers and consumers want, serving more occasions and channels.

With the strength of our system behind it, we believe Topo Chico™ Hard Seltzer will be successful in South Africa, and more importantly, offer consumers a choice in this dynamic beverage category,” adds Natasha Chetty, Emerging Categories Director of Coca-Cola’s Africa Operating Unit.

Topo Chico™ Hard Seltzer is available in a sophisticated metallic sheen and contrasting colours reflecting its primary launch flavours. It is available in select outlets and e-commerce sites, and it is not for persons under the age of 18. We urge all our consumers to enjoy this new addition to our portfolio, responsibly.

Related Posts
Tiktok Drops Nominations For The First SAMA28

To reaffirm its commitment to inspiring creativity, TikTok has partnered with the 28th South African Music Awards (SAMA28), to introduce Read more

Impress this Women’s Month at Clico Boutique Hotel & Restaurant

Clico is Sweet 16! Clico Boutique Hotel, Restaurant & Conferencing is celebrating 16 years of hospitality excellence this year, an impressive milestone Read more

Giselle Niemand Got A Big Break In The US

The 12-year-old Giselle Niemand is already gunning for success at a young age after she secured a big recording deal Read more

Don Calya Takes Us On The Journey Of Her Recent Love With Her Latest Single ‘MY GUY’

Alternative Pop artist Don Calya is set to drop her EP ‘The Arrival’ in early September, just in time for Read more

Spread the love

Leave a Reply

Your email address will not be published.