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In a further step forward in promoting gender parity and women’s visibility in music in South Africa, Women in Music South Africa and TRACE signed a multi-faceted partnership deal this month.

The partnership will see both organisations collaborating on a number of events and projects, the first of these being ‘The Importance of Music Videos’  event taking place next Tuesday, 6th July at 6:30 pm. A powerhouse panel of music experts and industry players will unpack this topic. These include award-winning singer/songwriter Shekhinah, filmmaker/director Zandile Tisani and Nomvula Sibeko and Vangile Msimang from Trace. The discussion will be hosted by record label exec Ayanda Mnguni.

Registration can be done on the WIM website.

Finding and building a relationship with a mentor is often cited as the most impactful resource a woman can have to propel her career and is an important part of Women in Music’s work across the globe. Through “WIMentorship” women share their experiences, insights, and time as a way of creating real and lasting change.

The sponsorship gets underway in July and will see TRACE and Women in Music South Africa exploring other ways of amplifying and supporting women working across all areas of the business, as a way of creating a more diverse, equitable and inclusive community for all.

     “This is an exciting partnership for us, as we are seeing that there is a strong need for more women creatives in the music video space to level the playing field. Collaborating with TRACE will ensure that we provide our members with education, support and resources on how to create and release good quality music videos,” says WiM South Africa founding member and chair Tumi Mogapi.

     “This partnership is something we truly care about as it aligns with our mission to empower our youth to “stand up and shine”.. We are also passionate about gender parity, by ensuring that our channels equally play and promote women and men artists, alike. This partnership allows us to continue to make a difference in our industry, by contributing to real change.” says Valentine GAUDIN-MUTEBA (Managing Director, Southern Africa & Regional Director Anglophone & Lusophone Africa at TRACE).

All other events in the Trace and Women in Music South Africa series will be announced in due course. Women in the South African music industry are invited to join the local chapter by following wimsouthafrica on Instagram Here and Facebook Here.

For more information, please visit Trace online at or follow us on:

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