North West Province’s leading commercial radio station is pleased to announce that Tebogo Mashego has been appointed as its new Managing Director, effective immediately.
With over a decade of experience in the media industry, Tebogo brings a wealth of knowledge and expertise to drive growth, diversification, and financial stability.
The appointment of Tebogo Mashego is a strategic move aimed at driving growth, diversification, and financial stability in the competitive business space. With his extensive experience in market intelligence, Tebogo brings the right skills to propel the station’s market share and revenue growth.
“I’m thrilled to join YOU FM as the new Managing Director, with a clear mandate to drive growth, diversification, and profitability. Our key objective is to attract a more diverse audience, expanding our reach and increasing our market share. By leveraging my expertise in market intelligence, we’ll inform strategic decisions that drive business growth and ensure sustained profitability. I’m excited to work with the team to unlock new opportunities and take YOU FM to new heights.” Says Tebogo Mashego, YOU FM MD
Tebogo’s broad experience and skills make him an ideal candidate for this role. His ability to analyze market trends, identify opportunities, and develop effective strategies will drive YOU FM’s growth and success.
Tebogo holds a National Diploma in Marketing from the Vaal University of Technology, as well as a Bachelor of Arts degree in Sociology and International Relations from the University of the Witwatersrand (Wits). He furthered his studies with a Bachelor of Arts Honours degree in Political Studies from North West University and a Bachelor of Laws (LLB) degree from Wits.
With a career spanning over a decade, Tebogo has worked in various senior roles within the media industry, including Senior Media Analyst at eMedia, Senior Media Strategist at MSG Afrika, Senior Audience Specialist at Multichoice, and Head of Sales & Insights at YOU FM.
As a seasoned media strategist, Tebogo brings a wealth of knowledge and expertise to his Managing Director of YOU FM role. His unique blend of academic and professional experience has equipped him with a deep understanding of the media landscape, allowing him to drive innovative strategies and growth within the organization.
With his exceptional leadership skills and industry expertise, Tebogo is poised to take YOU FM to new heights and further solidify its position as a leading radio station in South Africa.
